words and pictures
mitch green, art director
The way it is, the whole story cannot be related with only words or pictures. Always, communication lives in the interaction of the visual and textual. I’ve made it my life’s work to tell the complete story — using design, photography, illustration and copywriting in the most effective and engaging ways to get the message to the audience. And have fun doing it.
design cases
I was tasked to create a cover for the story about the Golden State Warriors’ new area opening for its first events. Enlisting photographer Todd Johnson, we trekked out to the Bay very early in the predawn morning, scouted out the best spots to send up a drone, and got the best shot of the sun rising above the stadium.
curriculum vitae / résumé
Mitch Green
Art Director
I moved to the Bay Area in 1999 to join in the transformation of media. I left my native Nebraska as a technician and returned a storyteller. My design-focused abilities as a writer, editor, performer and illustrator were honed by success on the web, in print and live on stage.
Skills
Hiring creative people
Communicating and executing creative vision
Documenting processes
Data-driven story telling
Copywriting
AP Style
GREP (Automating text processing)
Automating Excel formulas
HTML/CSS
Illustration
Storyboarding
Hand-lettering
Concept-driven design
Photo shoot direction
Mastered software
Photoshop
InDesign
Illustrator
Acrobat
Excel
History
San Francisco Business Times
Senior Art Director
October 2001 – January 2020
- Illustrated cover of the paper over 25 times; Drew dozens of weekly spot illustrations, many award-winning feature illustrations
- Worked with editors and researchers to make explanatory drawings, breaking down processes like making jelly beans, or water-minimizing landscaping for readers to understand
- Transformed original research into clear and reader-friendly infographics
- Coached reporters in effective data-driven storytelling
- Implemented two top-to-bottom redesigns, including one led by Mario Garcia
- Curated a weekly news summary page, selecting stories and art to highlight the week’s events. Wrote headlines and blurbs. Wrote flavor and explanatory text for charts
- Developed and documented the production processes for the paper edition
- Coordinated the many stakeholders’ feedback on the layout of the weekly issue by centralizing communications
- Switched printing business to new vendors, improving paper quality for same price, and getting longer deadlines. Ultimately saving over $100,000 yearly
Education and training
23rd Street Studio, San Francisco
2000 – 2020
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Weekly figure drawing sessions with live model. Improved my drawing ability significantly
BATS School of Improv, San Francisco
2009 – 2018
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Various classes in theatrical improv. Creativity, presence, fast-thinking all leveled-up
University of Nebraska at Omaha
1993 – 1997
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Broadcasting major. Wrote journalistic stories and copy for television and radio. Drew storyboards and planned interviews
Resume and brief portfolio in PDF format
